Global Fashion and Technology Ecosystem


Samuel Alexander is the founder and CEO of C2C (Concept 2 Conception) Fashion and Technology LLC, an Austin, TX-based business providing its clients with access to a revolutionary B2B2C fashion and technology ecosystem.  Alexander’s experience spans more than three decades—and brings together expertise in both the fashion and technology industries.  Samuel is an expert in product design/development; global sourcing/production; strategic branding/marketing; and technology integration. 

He was instrumental in promoting the growth and development of numerous major labels including Levi Strauss, Votre Nom- Paris, Gloria Vanderbilt, Jones of New York, Shelli Segal, David Dart, Laundry, Icon Aura, Lois, Peter Golding-England, Desmero- Italy, Henry Gretel, Willi Wear, Lado Avesso- Brazil,  In Wear- Copenhagen, Sue Wong, Nygard-Canada and Buc ees-Texas—among many others.  Alexander specializes in Smart Fashion, including Nano and Bio-Tech integration.

Samuel Alexander own four sportwear labels, S-Wear, Enzym, Icon Aura, and C2C Fashtech.

Samuel Alexander developed the first Microsoft technology for the fashion industry with his company Cyberlink Software in 1996. Also consulted for the fashion industry on the expansion of Allegro a Canadian enterprise mobile application software company into the USA.

Through his newest venture, C2C, Samuel is revolutionizing the fashion industry by bringing his expertise to bear in the creation of four online platforms:  C2C Business Connect, C2C Business Builder, C2C Intranet, and C2C Virtual Shop.

Provide expertise in the following:

•Scalable production

·Wearable technology

·Product development

·Innovation strategy

·Business management

·Intellectual property

·Specialty Fabrics

·Advanced Textiles

·Smart Fabrics


Samuel Alexander Jr/CEO

9800 N Lamar Blvd Ste 218

Austin, TX 78753


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